Icicle’s official Paris Fashion Week debut
For its first Paris Fashion Week AW25, Icicle transformed its upcoming Champs-Élysées boutique into a refined brand experience. The raw construction site was transformed by Concept creative studio, into an interplay of light and shadow, scent and sound, crafting a fashion presentation that resonated with Icicle’s deep cultural sensitivity and heritage.
The space was reimagined as a collector’s home, creating a cinematic and sensorial journey through carefully curated environments.
At the center, a circular, moon-shaped doorway was built and the façade was draped in fabric, with the hand-embroidered Icicle logo. Inside, the space evoked a collector’s home, featuring pieces curated from Chenel, Marcillac, Monluc, and Sinceux. Ceramics, artworks, and archives were borrowed from Mr. Ye’s personal collection. Clothing from Bénédicte Laloux’s collection was styled by Virginie Benarroch. Floral arrangements were curated and presented by Clément Bouteille, while food was selected and designed by Kaitlyn Reinhart.
©Joanna Doukov
©Felix Dol Maillot
Creative Studio: Concept Paris
Icicle Creative Director: Benedicte Laloux
Stylist: Virginie Benarroch
Photographers: Félix Dol Maillot, Tom Modol
Videos: En Mode
Music: Tom Modol
Casting: AMB Casting
Movement Director: Matteo Masson
Hair: Pawel Solis
Makeup: Sandrine Cano
Artist: Benoït Vermander
Chef: Kaitlyn Reinhart
Floral Artist: Clément Bouteille
Light design: LightLab Studio
Galleries: Galerie Monluc, Galerie Bellechasse'29, Galerie Chenel, Galerie Félix Marcilhac
Production: Cosi Tutti
More works
Icicle’s official Paris Fashion Week debut
For its first Paris Fashion Week AW25, Icicle transformed its upcoming Champs-Élysées boutique into a refined brand experience. The raw construction site was transformed by Concept creative studio, into an interplay of light and shadow, scent and sound, crafting a fashion presentation that resonated with Icicle’s deep cultural sensitivity and heritage.
The space was reimagined as a collector’s home, creating a cinematic and sensorial journey through carefully curated environments.
At the center, a circular, moon-shaped doorway was built and the façade was draped in fabric, with the hand-embroidered Icicle logo. Inside, the space evoked a collector’s home, featuring pieces curated from Chenel, Marcillac, Monluc, and Sinceux. Ceramics, artworks, and archives were borrowed from Mr. Ye’s personal collection. Clothing from Bénédicte Laloux’s collection was styled by Virginie Benarroch. Floral arrangements were curated and presented by Clément Bouteille, while food was selected and designed by Kaitlyn Reinhart.
©Joanna Doukov
©Felix Dol Maillot
More works